Allocating Atribute Points to Heroes, Missionaries and Merchants

Heroes, missionaries and merchants all gain points that can be allocated to their specific atributes. The number of the points depends on the quality of the hero (/missionary/merchant), as reflected by their colour (see topic "Colours of Heroes, Missionaries and Merchants").
Allocating these points leaves much room for creativity, but for errors too.

Heroes:
Heroes have 4 atributes, to which you can allocate points: power, command, agility (/constitution/physique) and intelligence. Power increases attack, command the number of units that can be assigned to a hero, agility (/constitution/physique) increases defence and HP, intelligence increases MP.

Power Heroes:
Many players make their main hero a power hero, maybe partially because you get a lot of free power set items from palace / growth tasks. Power heroes are the best hero killers, they are good for certain ToC missions, auto garissoning.
For a power hero, many players allocate aprox. 55% of points (which can be adjustet to meet requirements for the relevant gear) to power and 45% to agility(/constitution/physique).

Command Heroes:
Command heroes are great for taking shrines, arena fights and they can level very fast too.
For a command hero, many players put aprox. 70% of the points (which can be adjustet to meet requirements for the relevant gear) to command and 30% to agility(/constitution/physique). There are players who prefer to put all points into command; such heroes can cary even more troops, but they have a weak defence and are killed too easily.
It is usually good to make your smaller heroes, that you use only for different chores, like maybe plunder, into command heroes too, so they can carry more troops.

Intelligence Heroes:
Intelligence heroes are the best for getting free rank by killing enemy troops.
To make an intelligence hero, many players put aprox. 70% of the points (or as needed to meet requirements for the relevant gear) to intelligence and 30% to agility(/constitution/physique). Some prefer to put all points into intelligence and let their equipment provide protection; such heroes have a stronger attack, but weaker defence and are killed too easily.
Needless to say, that an intelligence hero is useless without the right type of skills (intelligence skills).

Constitution Heroes ("tankers"):
The rarest type of heroes, only some players even make them. They are used as strong "tankers" in some fights, like Holly Shrine Battles (to tank the hits from archer towers, while troops flag rush) or ToC.
For this type of heroes, the most used combination seems to be aprox. 70% (or as needed to meet requirements for relevant gear) to agility (/constitution/physique) and 30% to power.

Missionaries:
Missionaries have the following 4 atributes: prayer, mission, slander and piety. Prayer increases the civilisation value of your temples / teritories; mission increases the expansion of your teritory; slander influences the capability to decrease the influence / civilisation points of other player's temples; piety increases the capacity to resist other player's missionaries.

Worshiping Missionaries:
Usually players use their missionaries mostly inside temples, doing worship, which is usually the best way to increase ones teritory and civilisation points. So players make usually 8-9 missionaries for worship. Some put all points to mission, to gain more teritory, others like to combine mission with prayer too (this way is safer, cause it will be harder to other players to slnder your temples down / take over your teritory).

Slandering / Resisting Missionaries:
It can be usefull to have 1-2 missionaries for slander and for resisting other player's missionaries etc. For this kind of missionaries, you must put points into slander, if you plan to use him for slander, piety, if you want to use him to expell missionaries of other players that are slandering you or slander + piety for both.


Merchants:
Merchants have 4 atributes too: load (that increases the maximum weight that the merchant can carry), speed (increases their movement speed on world map), eloquence (increases the amount of gold a merchant gains by selling goods) and charm(increases the number of different types of goods a merchant can buy).
Charm is the most useless of all, as players usually buy only 1-2 types of goods. Speed, altough it is a good atribute, as the merchants arive to destinations faster and can trade faster, it is not very practicall, as it is troublesome to allways take care of different merchants with different speed / arival times, every time they arive somewhere. And if you don't send them to the next destination, every time after they have arived somewehre, it will negate any possible benefits of speed. Load increases the maximum weight merchants can cary, but not very significantly.

Best for merchants is to put all points into eloquence. This way they will both earn more gold and level faster. Some like to combine eloquence with load, but eloquence earns more gold and makes merchants level faster than load.